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Data Cleansing and Updating

Every day millions of registration data are registered with spelling mistakes, lack of information and duplicity of records. People get married, split up, change of addresses and phones, and businesses close, contributing to the registration data become outdated.

Therefore, it becomes increasingly important to keep your registration data cleansed and updated.


Data Cleansing and Updating

ZipCode cleanses and updates your database, recovering information of natural persons and legal entities.

Doing this service, your company will decrease considerably:

  • Delivery communication errors;
  • Information inconsistency;
  • Registries duplicity.
And it will be possible:
  • Eliminate returned communication due to an incorrect address;
  • Avoid sending the same actions/campaigns to the same consumer or business;
  • Increase the number of offers to customers with addresses, phone numbers and emails technically valid;
  • Create an unique vision of registration data, identifying the real value of a customer.
This service is also used in projects such as: ERP, Data Warehouse, CRM, Database Marketing, SPED-fiscal (issue of electronic invoice), contact channels integration and database unification, or in specific applications such as Relationship Marketing or Direct Marketing campaigns.

This service is done by a specialized team, which follows business rules and uses exclusive technology for data cleansing called Data Setting ® and performs the service in accordance with the needs of each customer.

See how simple is to cleanse and update your database:

Define your needs in order to ZipCode serves you according your expectation.
Send your database with the records, no matter the volume and number of different files.
Inform how you prefer to make the exchange of files and format.

Define the way you wish to send/receive the file: Inform the format of the file you wish to send/receive:
  • By email (up to 3 megabytes is recommended)
  • Via FTP (Easy, fast and highly recommended). Exclusive access to read and write, protected by password.
  • • By CD-ROM or DVD.
  • Txt
  • Excel
  • Database


From this point, ZipCode is the responsible for the cleansing and updating of the following information:

  • Address Find out more

  • Name/Trading name Find out more

  • CPF (Brazilian Id of natural person)/CNPJ (Brazilian Id of legal entity) Find out more

  • Phone number Find out more

  • EmailFind out more

  • DatesFind out more

    • After the service, ZipCode provides:

    Report with the results before x after of each step from the service done.
    Registration data recovered according the arranged standard.

    ZipCode has the principle to preserve the integrity of the original data provided by the customer.


    Cleansing and Updating database Rate

    ZipCode guarantees that 100% of the records will be cleansed and updated.


    After this process, it will be possible to identify in each one of the records and your respective fields the following status:

    • Valid
    • Invalid
    • Blank



    More than 10 years cleansing and updating data for innumerous costumers.


    Price

    Price is set according the volume of records and number of different databases.

    Consult ZipCode to find out more about price and payment conditions.

    More information

    Frequent asked questions about Data Cleansing and Updating. Find out more


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    "I was introduced to ZipCode late last year. I was particularly excited by their expertise in email and permission-based marketing. ZipCode follows international industry best practices for privacy and email communication. And without the right partner marketers can be lost.

    I am impressed with how the company actively shares their knowledge with clients to help them succeed. Any prospective client should make sure to read their excellent case studies and then contact ZipCode for additional guidance. They are the experts to call upon to launch or enhance your email lead generation program."

    Reggie Brady
    Email Marketing / Direct Marketing Consultant
    Reggie Brady Marketing Solutions
    http://www.reggiebrady.com/


     "Com o propósito manter-nos líder de mercado, estamos sempre buscando aumentar mais ainda nossas vendas, como também nossa base de clientes, e região de atuação, e entre as campanhas de marketing, estavam previstas ações de mala direta e e-mail marketing. O enriquecimento de nossa base de dados possibilitou ampliarmos o escopo de atuação da Helga e obter melhor posicionamento de marca junto às revendas da região."
    Khalyl Alencar Tebet
    Gestor da área de cartões da Helga


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